Growing up one of the worst insults that you could hear as a young Black child was, “you're hella white.” Statements like this have motivated me to become an advocate for People of Color (POC) to try things that are not stereotypical.
Transitioning from indoor to outdoor climbing, whether long term or for a weekend trip, can be an intimidating and frustrating process.
What has climbing ever done for you? For me, the short answer is: a lot.
I was so ready to throw in the towel. One more catastrophe and I would have lost it.
All my climbers/ athletes , here is a 7-10 min sequence to get the hips and ankles warm before the day starts or workout begins.
We had just returned from one of those climbing days that make you question the whole thing. You know what I’m talking about: one of those days where the earth may as well have the mass of Jupiter, as far gravity is concerned.
Imagine waking up on Saturday morning nestled in a forest, with the sound of quivering aspen leaves as the wind blows in from the Wind River Mountain Range. You get out of your tent/truck/van, throw on your puffy (in the middle of June), and inhale the fresh, pine air while your coffee brews.
Let's imagine you are waiting in line at the movie theater and you notice someone getting tickets to a movie you've seen. You might recommend the movie, but you probably wouldn't tell them your favorite parts or reveal the plot twist. So why do so many climbers do this at the gym, or even worse, at the crag?
It has been many weeks of tinkering, perfecting, & sending out samples to beta testers to get to a point that I'm really happy with what this muscle rub has become.
A few weeks ago we had the pleasure of working with Cinematographer Nick Ingram (Who is also responsible for taking all of our beautiful product shots) on a short company promo video. The idea behind the short film was to give people an idea of who we are & what we are all about.
We received our first product review of Boulder Balm from SLC climber, Tristan Mayfield. Check it out!